Designing a landing page that converts for lead generation is integral to any digital marketing strategy to convert leads into customers. It’s essential to work with reputable e-commerce design companies and get the design and content of the page just right to ensure that it instills trust in your brand and encourages visitors to hand over their data and invest in your product or service. That said, here we look into five essential tips when designing a lead generation page that converts.
Designing a Landing Page That Converts
When designing a website, one of the most critical aspects to consider is your landing page. It’s the first impression that visitors have of your site and can make or break their decision to stay or leave. A well-designed landing page can increase lead generation and conversion rates, helping you achieve your business goals.
To create a landing page that converts, start by understanding your target audience. Consider what information they’re looking for and what motivates them to take action. Once you have a clear picture of who you’re designing for, focus on creating an eye-catching design that showcases your product or service in its best light. Use high-quality images and videos to demonstrate its value and highlight its unique selling points.
Next, ensure that your landing page is user-friendly and easy to navigate. Make sure it’s mobile responsive so that it looks great on all devices, including smartphones and tablets.
Optimize for Mobile
In today’s day and age, ensuring that all landing page designs are optimized for mobile devices is vital. Statistically, most internet users now access websites on their mobile phones.
To give visitors a good experience and prompt them to complete a form, your website must work seamlessly on both laptops and mobiles. When designing a landing page, think from the user’s point of view – if the form is difficult to complete on the mobile, they’re less likely to do it.
Make Text Legible
The right font is essential to draw attention to the page’s call to action and make it easier to digest the copy. It’s a good idea to stick to sans serif fonts such as Arial or Verdana, as they are easy to read across all devices. Also, keep font sizes larger – this will convey that your brand is credible and trustworthy.
Include Engaging Visuals
Using visuals on the landing page is a great way to grab the attention of visitors and present information in an easy-to-understand format. The visuals should be relevant to your product or service and create a sense of trust and credibility around your brand. You could include stock photos, videos, or even a carousel of images that promote your brand’s values.
Focus on the Benefits
Your form should focus on the benefits that customers can enjoy from using your product or service. This is an effective way to focus on what’s in it for them and why they should hand over their contact details. Consider featuring customer stories and highlighting benefits such as fast delivery, free trials, or discounts.
Keep It Simple
A cluttered landing page is an instant turn-off to visitors looking to quickly and easily enter their details. So, keep the form short and sweet, and break it down into multiple steps if it’s long to make it look manageable and easier to digest. You must also keep the text concise, clear, and punchy.
Creating a successful lead-generation landing page isn’t as easy as it sounds. It requires a lot of thought to capture visitors’ attention, provide a pleasant experience, and persuade them to enter their details. Consider the tips mentioned here when creating a landing page, and you should be on your way to success.
Work with Modularity Networks to create a landing page that converts for your business. We are one of Erie’s leading e-commerce design companies specializing in creating the perfect landing page that will help you increase conversions and boost sales. Contact us today to get started!